Games, comics, Hanfu collision fusion “Subculture” plays a new role in Chengdu

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as of 8:00 p.m. on October 1, the first day box office of the animated film “Jiang Ziya” in mainland China has reached 300 million yuan, breaking the first day box office record of animation film in the mainland film market. It is worth mentioning that some of the visual effects of Jiang Ziya were produced by Chengdu visual effects company more VFX. More VFX is also the main visual effect team of “Nezha’s demon child” who created the myth of 5 billion box office.

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will also land in the theme exhibition area of 2020 IGS · Chengdu (International) Digital Entertainment Expo (hereinafter referred to as “IGS Expo”) from October 2 to 4. The latter is truly “made in Chengdu”, covering the world’s top animation and animation, e-sports, games, online literature, drama, film and television, and other digital cultural and creative enterprises. In terms of exhibition area, participating enterprises and the number of IP derivatives, IGS Expo ranked first among similar exhibitions in central and Western China.

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in the past people’s eyes of “secondary” and “subculture” in Chengdu have developed into a bright spot to lead new consumption.

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game

from the introduction of IP to the manufacture of IP, Chengdu let international game companies see more possibilities of

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last year’s most popular game IP, “made in Chengdu” is one of them. Chengdu Tianxiang interactive also successfully cooperated with Japanese century enterprise Jiaochuan bookstore in this year, introducing Japanese classic animation IP, becoming the first company outside Japan to be authorized by original edition. From introducing IP to manufacturing IP, Chengdu is constantly exploring the boundaries of the game industry. As a matter of fact,

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are not only domestic top game enterprises, but also more and more international digital cultural and creative enterprises have also chosen Chengdu, where they have taken root and blossomed. Ubisoft, a French game R & D and distribution enterprise which settled in Chengdu hi tech Zone in 2008, is one of them. Jean Francois Vallee (hereinafter referred to as JF), general manager of

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Ubisoft’s Chengdu studio, said in an interview with Chengdu Commercial Daily Red Star News reporter recently that for Ubisoft, Chengdu is a Bridgehead City in the development of the western region. While enjoying the policy advantages, it also reserves rich R & D talents. Chengdu’s inclusive and creative urban culture is highly consistent with the company’s culture. So even though many Chinese cities were throwing olive branches at them, they still chose Chengdu.

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have been in Chengdu for 12 years. Ubisoft Chengdu has grown from a few employees to more than 430 now, of which about 95% of its employees are from China. Like the expanding company scale, JF has witnessed the transformation of game from non mainstream culture to mainstream culture and industry from small to large in China in the past 12 years.

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JF told reporters that Chengdu not only produces games for domestic players, but also creates many international IPS that go abroad.

“there are more than 2.7 billion players in the world, and China accounts for about 700 million.” JF told reporters that with technological innovation and the emergence of new forms and technologies such as live broadcasting, E-sports and mobile games, games have reached more users. In addition to bringing more games with Chinese elements to overseas countries, JF said that in the future, Ubisoft Chengdu will also try more new ways to play and provide more meaningful experience for players around the world.

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cartoon publishing

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subculture can find roots in Chengdu, and the

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starfish create Book brands. Shi Bo, publisher, divides the industry including games, animation, publishing, etc. into fantasy cultural industry. He opens a bookstore, steel moon, which specializes in fashion fantasy theme literature, beside Kuanzhai alley in Chengdu.

“Chengdu doesn’t like to say ‘Zi Bu Yu, strange and chaotic’ and likes to embrace new culture.” Shi Bo said that in the “subculture” pop world, Chengdu is a “net red city” and “it is full of subcultures such as animation, games, pubs and so on. They can find the soil to take root here and are full of vitality.”. Because of this, he will steel moon wholly-owned Direct stores, opened in Chengdu.

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do not like to define fantasy culture as “minority” culture. In his opinion, the current mode of information flow distribution has replaced the original search mode, and the spread of secondary meta culture has gradually increased, and the generalization of secondary meta culture has become an obvious trend. On the other hand, from the perspective of achievements, the great success of films such as wandering earth and Nezha shows that fantasy culture has been “out of the circle” and “its audience is the general public”.

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from the perspective of industrialization, Shibo thinks that Chengdu has initially formed the industrial chain foundation. “It’s a place for entrepreneurship and imagination.” He compared Chengdu to a huge R & D department, “orders from Beijing, Shanghai and Guangzhou will naturally come to you” – just before the reporter interviewed, a company in Shenzhen just called, hoping to seek cooperation with it.

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focus on comic publishing itself. As the front end of the industry chain directly facing the author, Shi Bo thinks that publishing industry is the key to the success of IP incubation in the future. “In Chengdu, there is a rich accumulation of historical trends of fantasy culture. There is science fiction world, the world’s largest circulation Science Fiction Magazine, and a large number of enterprises engaged in fantasy culture industry. While constantly introducing excellent works of globalization, they are also participating in the global fantasy culture with a Chinese perspective. ”

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believe that there will be many new large-scale works in Chengdu in the future, as well as brand-new subculture brands going to the world.

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Hanfu

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has become an emerging development trend, from cultural form to industrial form

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this IGS Expo has also set up an independent national tide theme unit, and the “Huachang show ceremony” of Jiuzhou, Huachang, will be launched in Sichuan for the first time.

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Chengdu is known as “the first city of Hanfu”. Mo Li, executive chairman of Sichuan Hanfu Association, believes that it is not only the sales data of Hanfu that lays the status of Chengdu as the “first city of Hanfu”. “Including fashion design, printing, sales, etc., the upstream and downstream industrial chain of Chengdu Hanfu is very clear.” Mo Li said that this is only part of Chengdu’s Hanfu industry. If you want to get a long-term development, just rely on the businessNot enough.

“in Chengdu, Hanfu has become a new development trend, from a simple cultural form to an industrial form.” Specifically, in Chengdu, there is a real Hanfu industry cluster.

Ink Glass introduces that in Jinniu District of Chengdu, under the guidance of the government, after the upgrading and transformation of Hehuachi, a brand-new Hanfu cultural industry block — chishangjin is presented. There are not only the fabric Library of the Hanfu industry, but also the Hanfu show set up by the government, and also the introduction of Beijing Clothing Institute, “from raw materials to industrial display, and then to entrepreneurship training guidance, to develop the Hanfu industry The exhibition provides overall solutions.

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have brought the Hanfu industry into the international trade functional zone in the north of Chengdu for layout. Mo Li saw the government’s determination to develop the Hanfu industry.

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make Mo Li more surprised is that Chengdu’s Han clothing atmosphere has reached a new height. “In Beijing, Shanghai, Guangzhou and Shenzhen, the Hanfu industry may become a capital game, but Chengdu people’s love and understanding of Hanfu are totally different.” Mo Li believes that Chengdu has formed an urbanized cultural atmosphere of Hanfu, which is better than that of Beijing, Shanghai, Guangzhou and Shenzhen, and Hanfu has become a cultural trend.

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are different projections of culture in the new consumption scene of Chengdu, whether they are games, animation or Hanfu. As Liu Haotian, Secretary General of the Organizing Committee of IGS Expo, said, the vigorous development of digital cultural and creative enterprises in Chengdu is the basis for the birth of the largest digital entertainment exhibition in central and Western China. “In Chengdu, all kinds of cultures can find suitable space for development. They may collide with the city and play more new” tricks. ”

according to the original title of

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: the collision and integration of games, comics and Hanfu “Subculture” plays a new role in Chengdu